The new year kicks off Samsung annual unveiling of its latest flagship Galaxy smartphones. On January 17th, the tech giant will host its highly anticipated Samsung Unpacked event livestreamed globally to fans and journalists alike. This year’s Unpacked has significant buzz surrounding the reveal of the Galaxy S24 lineup and Samsung’s new foray into AI innovation.
What can viewers expect from Unpacked 2024? Here’s an overview of Samsung’s upcoming smartphone launch and other potential product announcements.
Flagship Galaxy S24 Smartphones Take Center Stage
Headlining Unpacked 2024 will be the latest entries in Samsung’s premium Galaxy S series: the Galaxy S24, S24+, and S24 Ultra. Thanks to leaks from renowned tech insider Evan Blass, the Galaxy S24 series is shaping up to deliver iterative yet impactful upgrades over their S23 predecessors.
On the hardware front, the S24 family will likely feature boosted specs across the board fueled by Qualcomm’s cutting-edge Snapdragon 8 Gen 3 chipset. Expect quicker app launches, smoother gaming, and increased power efficiency. Design-wise, the S24 and S24+ resemble their past iterations while the S24 Ultra adopts a flatter display and titanium alloy frame.
| Event Details | Samsung |
|---|---|
| Name | Samsung Unpacked 2024 |
| Date | January 17, 2023 |
| Time | 1PM Eastern Time |
| Where to Watch | Samsung Official YouTube Channel |
But the most anticipated shift comes through Samsung’s new Gauss artificial intelligence. Dubbed Galaxy AI, these on-device AI capabilities can handle language translations, document summarization, coding assistance, and creative image generation. Samsung teased the intriguing Zoom with Galaxy AI which may produce AI-enhanced zoomed images.
By baking robust AI into its keystone devices, Samsung makes a bold play to stand out in the fiercely competitive smartphone landscape in 2023 and beyond.
What Else to Potentially Expect
With the Galaxy S24 series commanding the spotlight, Samsung may have little time to spotlight other products at Unpacked. However, a few other announcements seem possible for the event.
One potential reveal includes the Galaxy Fit 3, Samsung’s new fitness tracker said to feature improved health metrics tracking over its predecessors. Updates to One UI, Samsung’s Android skin, may also debut alongside the S24 phones.
| Smartphone Launch | Galaxy AI |
|---|---|
| Phone Series | Galaxy S24, S24+, S24 Ultra |
| Key Hardware | Snapdragon 8 Gen 3 Chipset |
| Key Software Feature | Galaxy AI – On Device AI Capabilities |
| AI Features | Translations, Summarizations, Coding Help, Creative Image Generation |
There are also murmurs of new Samsung laptops, tablets, earbuds and smartwatches making appearances. In particular, refreshed Galaxy Book Pro notebook models would continue Samsung’s push into mobile computing.
But the vast majority of stage time will almost certainly go to the Galaxy S24 lineup and its *game-changing AI capabilities driven by cutting-edge mobile hardware.
Where to Tune In
Tech enthusiasts around the globe can livestream all the Samsung Unpacked 2024 action direct from the source. Samsung is hosting a global launch broadcast through its official YouTube channel on January 17th at 1PM Eastern Time.
Viewers can expect detailed unveilings of the Galaxy S24 series as Samsung outlines how its new smartphones and AI will shape experiences in 2023 and set trends for the broader mobile industry. With online reservations for early purchases already open, fans will soon be able to buy the highly touted devices themselves.
| Other Potential Announcements | Android Software Update |
|---|---|
| Galaxy Fit 3 | Fitness Tracker |
| One UI 6.1 | Android Software Update |
| Galaxy Book Pro Laptops | New Samsung Notebook Models |
For those looking to upgrade their mobile device this year, the Galaxy S24 series looks primed to deliver Samsung’s most compelling phone offering yet. Tune in on launch day to see the tech giant’s vision for the future of smartphones.