Spy comedy "Argylle" eyes $15-20 million opening, dethroning "Mean Girls" musical.
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Matthew Vaughn's film marks Apple's third major theatrical release alongside "Killers of the Flower Moon" and "Napoleon."
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Financial success is less crucial for Apple due to its immense resources and focus on Apple TV+ promotion.
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"Argylle" faces weak competition until "Dune Part II" in March despite an overall dismal 2024 box office.
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Bryce Dallas Howard stars as an author whose fictional spy world bleeds into reality, with Henry Cavill as Argylle.
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Sam Rockwell, Dua Lipa, Bryan Cranston, and more round out the star-studded cast.
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No direct competition until "Madame Web" and "Bob Marley: One Love" open on Valentine's Day.
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