Strategic Expansion, 

Bimba y Lola, the Spanish fashion brand, is strategically expanding its national presence, focusing on the western region of Mexico with a new store in Guadalajara.

The upcoming Bimba y Lola store will be part of the expanding Midtown Jalisco shopping center, recently enriched by the addition of luxury brands like Gucci and Balenciaga.

This marks the brand's third single-brand store in the Guadalajara Metropolitan Area, complementing existing locations in Zapopan and Tlajomulco de Zúñiga.

Nationally, Bimba y Lola boasts around thirty establishments, with a recent opening in San Luis Potosí, emphasizing a strategic move into the interior of the country.

Founded in 2005 by designers Uxía and María Domínguez, Bimba y Lola, nieces of Adolfo Domínguez, reported a 4.3% sales increase in fiscal year 2022, totaling 225 million euros.

International sales for the brand surged by 22% during the same fiscal period, showcasing a robust performance on the global stage.

With 290 stores across 50 countries, Bimba y Lola maintains a strong global presence, emphasizing its commitment to strategic expansion initiatives.

The brand's expansion aligns with its business strategy, capitalizing on regional markets like Guadalajara and reinforcing its position as a key player in the Mexican fashion landscape.