Breaking news. Taylor Swift mystery
Why is her glam team so secretive about the star’s makeup from the moment the era’s tour movie premiered on October 11th? Savvy PR teams kicked into overdrive sending out dressing releases highlighting the head-to-toe album of Taylor Swift’s fashion at the film’s high profile la premiere at the Grove.
Taylor Swift paired an Oscar de la Renta gown with Carder jewels and Giuseppe Zanna. 11 days later, she wore Nike Air Force one sneakers and a vintage 1990 Kansas City Chiefs sweater courtesy of Toronto-based vintage store Ellie Mae to an NFL game between the Chiefs and the San Diego Chargers in case you’ve been living in a closet for the past two months. Swift and Chiefs tight end Travis Kelz have been dating since September Swift’s 274 million Instagram followers devour every tidbit doled out by fashion publications and Swift’s sta stylist, Joseph Castle Falconer, but in the age of viral Instagram and tiktok style trends where stars like Kim Kardashian and Rihanna as well as their glam.
Squads are monetizing celebrities with product sales.
Taylor Swift’s beauty team which includes hairstylist, Gemma Moradian and makeup artist Laurie Turk remains uncharacteristically mum on the Megastars fans on social media repeatedly ask her glam team for info, about which eyeliner does not budge.
One fan asked Turk on Instagram when the Heiress tour kicked off in March. While another lamented. It’s so sad. She never lets us know the products. Indeed. A Reddit discussion from a few years back is titled Why is Tay so secretive about her makeup amid the deluge of swift news coverage in the past Turk’s last Instagram post was in March. In the same period. Mouradian posted three shots of Swift but did not reveal anything about how she styles the singer’s hair.
SW publicist did not respond to requests to speak
to the singer’s glam squad who appear in the concert film’s credit compared to all the superstars in her stratosphere. Taylor is quiet on the beauty front notes, Jenny, fine executive editor of beauty for WWD. She’s the one superstar without any beauty and that’s something we’ve been tracking closely over the last few years amid an explosion of celebrity beauty brands. But the way Taylor has crafted her whole image, it’s very clear, that she’s thinking about that image head to toe and that includes it as part of the message of her music. So the fact that details aren’t readily available is really interesting.
Fine points to Lady Gaga Selena Gomez and Jennifer Lopez as high-profile stars with hugely successful beauty brands of their own. Just today. Beyonce announced her New fragrance. Cr Bianche has been teasing her fragrance drop all summer J Lo has gone into Sephora Lady Gaga has her makeup line and Selena Homes has had a huge success with Rare Beauty. Fine explains when you look at the celebrity beauty sector,
what does well and what creates a lasting business tends to have a deeper message
and deeper meaning. Selena Gomez’s brand and message of mental health is a great example. So when you look at Taylor Swift’s canon, it’s clear she’s a storyteller. So perhaps it’s a matter of how she uses beauty to tell a story and to transcend an idea of the product. Fans and beauty editors are likely I have been engaging in deep dived of work to suss out the makeup brands Swift currently favors on or off the era’s tour stage.
Pat McGrath Labs is chief among the most obvious revelations mcgrath named a Dane commander of the order of the British Empire in 2021 by Queen Elizabeth, the first makeup artist to receive the honor has long been mentioned as a favorite by, in fact, McGrath channeled a royal vibe of her own when she appeared as the queen in Sw Cinderella inspired video for Bejeweled released in October 2020.